In today’s wired world, a laptop, smartphone, and Internet access are sometimes all it takes to run a successful small business. (That’s in addition to your good idea and solid business plan, of course.)
This unprecedented flexibility has given thousands of entrepreneurs the ability to serve customers anytime, anywhere. Not only do they enjoy the benefits of a less constricted work schedule, they can complement their skills and experience with lower overhead and greater efficiency, creating a competitive edge that’s sometimes hard to beat.
But amid this new kind of “virtual reality,” these kinds of small businesses must still interact with the conventional business world on multiple levels. For example, certain customers may prefer or even insist on speaking with a “real person” rather than simply leaving a voicemail and waiting for you to call back. Suppliers or project collaborators may have varying levels of technological capabilities, or lack the…
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